Beetle Soft Front Upholstered Dining Chair - Veneer Shell, Wood Base

GUBI is a global design house where iconic works of the past meet the creative voices of today. Positioned between heritage and innovation, the brand brings a century of design vision into one evolving collection that feels both daring and enduring.

With roots in Copenhagen, GUBI revisits significant designs from the twentieth century while championing contemporary talent. Whether restoring archival masterpieces or shaping new classics, the collection spans furniture, lighting, and interior objects that merge function with character, adding depth and atmosphere to modern spaces.

International in outlook, GUBI collaborates with specialized manufacturers across the globe to produce designs defined by craftsmanship and clarity. The result is a curated body of work that feels timeless yet distinctly current, created for interiors that value beauty, proportion, and lasting relevance.